When Gordon Hayward can start meeting with sneaker companies about his next endorsement deal in August, expect New Balance to make a strong push for the All-Star, according to Nick DePaula of
ESPN.com.
The Celtics forward has spent the bulk of his career playing in Nike shoes, but he has the chance to join a new brand before this upcoming season.
New Balance, which has its
headquarters in Boston, partnered with the Celtics on their new practice facility recently as part of the company's attempt to gain more traction in the basketball world. Currently, the shoe company does not have a section on its
website for basketball sneakers.