NFL Playoffs - Divisional Round

glennhoffmania

meat puppet
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Jul 25, 2005
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Because it’s a racket and margins are ridiculous
Sure, that's why insurance companies are profitable. But I'm saying that I don't understand how spending X dollars for all these spots generates more revenue than they cost to produce and put on the air.
 

8slim

has trust issues
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Nov 6, 2001
24,971
Unreal America
Sure, that's why insurance companies are profitable. But I'm saying that I don't understand how spending X dollars for all these spots generates more revenue than they cost to produce and put on the air.
An insurance brand has to be top of mind in the rare instances when someone signs up for insurance. They need to carpet bomb the populace with ads so they’re in that consideration set.
 

TFisNEXT

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Jul 21, 2005
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If Dak and Maher were up to par today this would be a 14-3 Dallas lead, not a 9-6 SF lead.
Yep. Dallas outplayed them that half in almost every faucet except those glaring issues…but they are big issues. Dak might be fine the rest of the game but Maher is toast.
 

glennhoffmania

meat puppet
Lifetime Member
SoSH Member
Jul 25, 2005
8,411,707
NY
An insurance brand has to be top of mind in the rare instances when someone signs up for insurance. They need to carpet bomb the populace with ads so they’re in that consideration set.
Thanks, that makes sense. I'm sure there are people smarter than me running marketing for State Farm and they aren't wasting money. It's just not intuitive to me. When I need insurance I compare prices and policies and the commercials have zero impact.

Flo makes $1m per year. That seems insane to me.