Come on People Now, Smile on Your Brother

What do you think about how the Red Sox handle their public relations?

  • It is an absolute disaster, what are they even doing?

    Votes: 85 28.1%
  • Eh, it's bad, but not uniquely so

    Votes: 125 41.4%
  • What are you talking about? They're fine

    Votes: 3 1.0%
  • I love me some Werner

    Votes: 1 0.3%
  • I don't care about PR

    Votes: 88 29.1%

  • Total voters
    302

CR67dream

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No, this thread isn't about what you think it's about. :) Though maybe it should be. I don't know. ;)

There aren't many things SoSH holds in near unanimous consensus. Honestly, it would suck if that were the case. We have a long history of healthy and hearty disagreement.

That said, one thing that I think just about everyone agrees on is that the Red Sox public relations approach is an absolute and unacceptable disaster right now. No one is happy. We are One. So, let's all join hands and spell out our thoughts on what we, as fans and consumers of their product, would like to see them change.

We also have an extensive history with the Red Sox. John Henry has posted here and still hasn't found P&G. I would be absolutely shocked if someone on Jersey Street isn't reading here, so this is not a thread for quips, one liners or rants. We are overflowing with those already. This is a thread to cogently, civilly spell out why you are upset with how they communicate with the fans, and what you want the Red Sox to do about it. I'm not talking about directly addressing them as in "Hey Tom", or the like, just about laying out what you see the issues are, and what you'd like to see them do to fix it.

And I probably don't have to say this, but to be safe, this is not a thread to bring up any other aspect of the ownership group or how you feel about them. This is about how they communicate things to us, whether we like those things or not. Needless to say, we aren't quite as aligned in those other aspects. :)

We are a board that has a reputation for passion, let's let that passion out in a way that can be taken seriously. Every word we write here can literally be seen and read by just about anyone. Passion and emotion can be great but they can also cloud.

Also, as many of us have similar complaints, do not hesitate to post because someone already said what you're thinking. Volume matters.

I added a poll to see just how aligned we really are on this, maybe I'll be surprised.
 

LogansDad

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With the caveat that I have not lived in the area for 25 years, and the fact that I avoid sports talk radio like it is a plague, I could not care less what their PR department says to the fans or the media. I am likely an outlier here.
 

CR67dream

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They need to have one voice leading the way, and it can't be Werner. He's done a lot for this franchise, but he's just too prone to putting his foot in his mouth. The "full throttle" comment was entirely unnecessary, and totally took over the narrative, and their deeper message was either ignored, unexplored, or buried in noise.

Face the fans. Not the biggest deal in the world, but no Town Hall is a bad, bad look. I don't really care personally, it's not an event for me, but come on.

Don't be snide. That's the media's job. Last years "pessimism wine" was just another own goal. They need to learn from this stuff.

Acknowledge the fans once in a while without trying to pick their pockets. An update without a solicitation for tickets or merchandise would be nice once in a while.
 
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E5 Yaz

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With the caveat that I have not lived in the area for 25 years, and the fact that I avoid sports talk radio like it is a plague, I could not care less what their PR department says to the fans or the media. I am likely an outlier here.
I could have written this exact post ... except for the outlier post.
I mean, there a lot of dark humor to be weaned out of "full throttle" and Pessimist w(h)ine, but ultimately it's not about putting on a good face publicly, it's developmental and organizational competency that matter.
Hell, the Patriots had the least PR-friendly coach in the NFL for more than two decades; one who didn't feel it was necessary to be open with the media and the fans about what moves he made -- and we enjoyed the heck out of it because he produced winners.
If the Red Sox were constantly contenders again, none of this noise would matter.
 

Mugsy's Jock

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Fact is, the place of the Red Sox franchise in the hearts and minds of the Boston area population is very different from the relationship most sports teams have with their community. Reading it over, that sentence sounds arrogant, but I stand by it.

i wouldn’t so much say it’s the responsibility of ownership to go overboard catering to that community passion, but it’s good business to keep that flame going. Management is at risk of the Red Sox falling into third or fourth place in the Boston pro sports hierarchy, and while you can always recover, the further you fall, the longer it takes. I’m sure NESN’s very existence depends on maintaining that passion at at least a B-minus level… and they aren’t there right now.

I’d add, it’s not essential to raise a flag every season to hit that B-minus or better. Be competitive into September, do a better job selling the young talent and the future, share the vision so fans feel welcome to come along for the ride. Unlike, say, the NFL, I don’t think there’s a competitive disadvantage to showing your cards big picture (not how much or if you’re going to make an offer to Snell, but big picture)
 

6-5 Sadler

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With the caveat that I have not lived in the area for 25 years, and the fact that I avoid sports talk radio like it is a plague, I could not care less what their PR department says to the fans or the media. I am likely an outlier here.
These are my thoughts exactly. I could literally care less what ownership has to say. I’m far more concerned with the actions of ownership. If we were consistently spending $250M a year (not trying to derail the intent of the thread), John Henry could come out tomorrow and call all of us morons and mouth breathers and I wouldn’t care.
 

Bob Montgomerys Helmet Hat

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These are my thoughts exactly. I could literally care less what ownership has to say. I’m far more concerned with the actions of ownership. If we were consistently spending $250M a year (not trying to derail the intent of the thread), John Henry could come out tomorrow and call all of us morons and mouth breathers and I wouldn’t care.
I think you literally could NOT care less.
And I agree. PR means nothing to me. I don't listen to it anyway.
 

Salem's Lot

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It doesn’t help the Red Sox PR that the highest rated sports talk radio station in the region holds the broadcasting rights to every major professional team in the market except for the Red Sox. While it’s not like they hold back criticism of the Patriots, Bruins, Celtics, or Revolution, the station has a financial incentive to degrade and suppress interest in the Red Sox.
 

HfxBob

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Nov 13, 2005
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First of all I agree with those who say that their actions are the most important thing, not their words. However, it's also obvious that there are messages that have been sent out by the Red Sox front office the last few years about what they're trying to do, and a lot of fans pay close attention to those messages and expect the team's actions to align with their words. And when they don't align, a lot of fans get angry.

The 'full throttle' thing gets picked on, but even if Werner hadn't said those words, I think fans had every reason to expect the Red Sox to spend some money on upgrades this offseason, especially to the rotation, which is beyond obviously the major weakness. They are one of the richest teams in the game, they are coming off back to back 78-84 seasons, they have a lot of money they could spend if they really wanted to. Their manager made comments about how it's not about how good your farm season is, it's about whether you get into the playoffs or not. They fired their CBO. All the indicators were in place, regardless of Werner saying 'full throttle'. Those two words just became the catch phrase, and everyone loves catch phrases.
 

CR67dream

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Wow guys, this is excellent. Too early to tell for sure, but it looks like my absolute statement was off by a mile. The more you know.... :) Thanks for this, folks.
 

Max Power

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They need to have one voice leading the way, and it can't be Werner. He's done a lot for this franchise, but he's just too prone to putting his foot in his mouth. The "full throttle" comment was entirely unnecessary, and totally took over the narrative, and their deeper message was either ignored, unexplored, or buried in noise.
They do. It's Sam Kennedy. I know he isn't the guy who controls the money, but he is the guy running the franchise right now and does the most PR. Every letter I get as a season ticket holder comes from him and he's the guy at all the press conferences.
 

mikeford

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Somewhere between disaster and bad but not uniquely so

Theres a fire in the engine room but the place hasn't exploded yet, is basically what I would say.
 

simplicio

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I'm also not in Boston, and generally try to ignore PR from any corporation. The full throttle comment felt totally innocuous to me, some combination of marketing and genuine human excitement at the dawn of a new GM era. I'd never consider a throwaway line like that an indicator an actual strategic direction.

That said, I know that many do and recognize the Sox could do a better minimizing their gaffes, especially with such a high proportion of the fan base and media looking for any knife to twist. I'd certainly enjoy my own fandom more if I didn't have to keep reading about full throttle months later so yeah, I'd like it if they'd do better.
 

CR67dream

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They do. It's Sam Kennedy. I know he isn't the guy who controls the money, but he is the guy running the franchise right now and does the most PR. Every letter I get as a season ticket holder comes from him and he's the guy at all the press conferences.
You kind of make my point. I know Kennedy's there, which is why Werner should just back the hell off and shut up. One voice. Not Werner.
 

Traut

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They could hire Taylor Swift's PR team and it wouldn't matter. Not even they could put lipstick on the pig that is this ownership group.
 

CR67dream

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This is just fascinating to me, we're at about a third each disaster, bad, and who gives a shit right now. Seems my impressions of certainty couldn't have been more wrong.

I mean it, thanks for the signal everyone.
 

DavidTai

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I hate the Boston Sports Media more than the Sox PR, because it feels like the media stirs up a lot of nonsense that the local franchjses shouldn't have to be responding to.
 

simplicio

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This is just fascinating to me, we're at about a third each disaster, bad, and who gives a shit right now. Seems my impressions of certainty couldn't have been more wrong.

I mean it, thanks for the signal everyone.
I'd be surprised if any of my fellow don't carers thought they were actually doing a good job (but please speak up if you do), have we finally found the one thing we can all agree on?
 

CR67dream

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I'd be surprised if any of my fellow don't carers thought they were actually doing a good job (but please speak up if you do), have we finally found the one thing we can all agree on?
Good point, we are closer on this than on just about anything else, but my claim was that nearly everyone thought it was absolutely unacceptable, and an epic disaster, and we're definitely not there. It brings a lot of perspective.
 

mauf

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I don’t care.

And while I’m not sure the Sox’ PR function is good, even good PR just shades around the edges. The best PR won’t make fans feel good about a lack of on-field investment commensurate with the franchise’s means.
 

joe dokes

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I don't care about the PR. The results always speak for themselves. I think that one way to look at is, "if they were coming off 2 straight WS wins, and their PR department was doing the same shitty job you think they are doing now, would you care?"
 

CR67dream

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I don’t care.

And while I’m not sure the Sox’ PR function is good, even good PR just shades around the edges. The best PR won’t make fans feel good about a lack of on-field investment commensurate with the franchise’s means.
I don't really care a whole lot either, other than that gaffes like "full throttle" cause a lot of noise not just here, but on all media. It drowned out anything of value that was presented in that presser, some of which was pretty enlightening to me. Just don't say more than you need, know what you're going to say, and stick with it. And get Werner off the dais. He is not necessary there except in his own head.

No argument that no PR will help if things don't turn around on the field and fast. As it should be.
 

Papo The Snow Tiger

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Fact is, the place of the Red Sox franchise in the hearts and minds of the Boston area population is very different from the relationship most sports teams have with their community. Reading it over, that sentence sounds arrogant, but I stand by it.

i wouldn’t so much say it’s the responsibility of ownership to go overboard catering to that community passion, but it’s good business to keep that flame going. Management is at risk of the Red Sox falling into third or fourth place in the Boston pro sports hierarchy, and while you can always recover, the further you fall, the longer it takes. I’m sure NESN’s very existence depends on maintaining that passion at at least a B-minus level… and they aren’t there right now.

I’d add, it’s not essential to raise a flag every season to hit that B-minus or better. Be competitive into September, do a better job selling the young talent and the future, share the vision so fans feel welcome to come along for the ride. Unlike, say, the NFL, I don’t think there’s a competitive disadvantage to showing your cards big picture (not how much or if you’re going to make an offer to Snell, but big picture)
Back in the day I was a dedicated/avid reader of Peter Gammons' Sunday column in the Boston Globe. In his last column before he left for Sports Illustrated, in 1986 IIRC, he wrote something along the lines of a message to the Red Sox front office that their fans actually CARE about the team. Even though those of us on this board may strongly disagree with each other about the decisions made by the front office, our common denominator is that we all care about the Red Sox. I don't know how many people look at SOSH, but I'm quite sure for every poster on this board there are at least 10, maybe 50, people who care about the state of the Red Sox as much as we do. That's why the front office's PR efforts of late are baffling to say the least. They have to give the fans some sense that they also care, or else they risk alienating the fanbase. Making statements about going "Full throttle" and not appearing to follow through do just the opposite. I have a friend who was at last year's Winter Weekend, and he told me it was downright UGLY at the town meeting, so maybe public appearances aren't the best avenue, but an honest sit-down interview with John Henry and Craig Breslow, or even an occasional well-crafted public statement would be a good start.
 

Daniel_Son

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It's a mix of not uniquely bad and I don't care. Werner and Kennedy could clearly benefit from someone with more public speaking acumen but I really don't think this is a unique phenomenon in sports or business. It just gets amplified here. Boston Sports Media is a microscope.
 

Comfortably Lomb

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This is just fascinating to me, we're at about a third each disaster, bad, and who gives a shit right now. Seems my impressions of certainty couldn't have been more wrong.

I mean it, thanks for the signal everyone.
I don't think it's representative of anything other than the posters who remain active on the main board here. And after the past several years of endless petulant whining about Mookie, the front office, and how rich John Henry is I think a lot of posters who don't agree with the endless hate have tuned out at the moment.
 

Archer1979

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I know that the roots of the discussion are with the Sox FO in general, but during the Hot Stove League, we're really interested in who the Sox are pursuing and what they are doing to close the deal. To that end...

I can't find the correct person to attribute this quote to, but I know that neither Buddy Ryan or Pat Summitt said it first but, but this sort of discussion brings this quote to mind...
“If you listen to the fans, you’ll find yourself sitting with them”

When I think of what PR the Sox FO is pushing out (I'm not really certain that they are pushing out anything to be honest), while negotiating, less is more. Giving out information to the press should be tactical in this regard. You don't want Boras, his ilk, and other GMs capitalizing on desperation any more than you would tell a realtor this you absolutely love the house, can't live without it, and then ask to negotiate the price. Silence is literally golden at this stage of the game.

We, as the fans, don't really need to see how the sausage is made. But there is a point where we get to vote with our wallets so the Sox FO, and sports organizations in general, need to do right by the fans with the results, but not necessarily the process. We can rant all we want (and we do) about missing Player X and Player Y, but until we see the finished product, I'd rather the Sox FO listen but not speak until its time to announce a deal.
 

CR67dream

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I don't think it's representative of anything other than the posters who remain active on the main board here. And after the past several years of endless petulant whining about Mookie, the front office, and how rich John Henry is I think a lot of posters who don't agree with the endless hate have tuned out at the moment.
You're probably right, but it's the posters on the main board that are active who largely informed my obviously fatally flawed hypothesis.

That I formed that opinion, which is now proven to be so far off the nose, is what's fascinating me.

I guess proving mad people are louder isn't really anything new, but I was still pretty surprised. :)
 

SemperFidelisSox

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During the season, Sam Kennedy makes regular appearances on the NESN pre-game show. It’s usually to talk about an event coming up or whatever, but he doesn’t shy away from answering questions about the teams current state that week.
 

cornwalls@6

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I don’t really care too much about public relations/outreach, but my general view is they should always/only follow effective, substantive actions. In any endeavor . And not be used as a way to spin, placate, or pacify the public. I think the Red Sox sometimes do too much of the latter. Not to stray from the theme of thread, but put an exciting, competitive product on the field again. Then tout what you’ve done.
 

8slim

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I’m a Syracuse alum, and for 20 years people have argued about the level and quality of marketing the athletic department does for its football program.

And that is silly, because for 20 years the football program has largely stunk. They could have all the best marketing minds on Earth working for them, but it wouldn’t make a damn bit of difference when the team goes 4-8.

Same applies to the Sox. PR is winning games. And maybe having a likable manager talking to the media every day. Ideally after winning games.
 

pk1627

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With the caveat that I have not lived in the area for 25 years, and the fact that I avoid sports talk radio like it is a plague, I could not care less what their PR department says to the fans or the media. I am likely an outlier here.
Another “outlier.” I live near the park and never listen to talk radio. I like that Henry took a stand on racism. Otherwise, I don’t give a hoot about what anyone (PR, Cora, players, John Abbey on Price) says.
 

Rovin Romine

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As with others, I'm personally in the "don't care" box.

However that's not entirely true - I think that there's enough communication flowing from the team in terms of players interacting with fans, etc. There are also an acceptable number of in-season contacts, so I have never really felt at a complete loss as to what was going on re: injuries/replacements, etc.

I think that a significantly vocal minority of the fans are upset. To the extent the Sox can have more communication with those fans, I think that would be a good thing. Ultimately, you're just never going to appease some people, and even if you do they'll hold grudges, but there appears to be enough angst that it should be addressed.
 

streeter88

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Not adding anything new, but until I saw this poll, I wasn’t aware there was a big problem with communication.

The problem lies more in not winning, and not doing enough or being perceived to do enough to field a competitive team that people want to watch, a team that drives merchandise sales, attendance, and TV ratings.

Red Sox ownership has addressed one of the root causes by replacing Bloom with Breslow. Now Breslow needs to deliver, and he is working on it. In the short term, we need to be patient, to wait-and-see what sort of team he and his team field.

The PR issue will be resolved to the extent that the 2024 team is more compelling to watch and higher up in the standings. For several years, the mantra has been that 2024 is the window — now they need to deliver.
 

8slim

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For several years, the mantra has been that 2024 is the window — now they need to deliver.
Part of the issue, here on SoSH, is that somewhere along the way the 2024 window became the 2025 window. And more recently I’ve seen people post that it’s actually the 2026-2028 window.

That sliding target is fueling some of the discontent. I had an exchange with a poster the other day who said it’s “clear” that the FO doesn’t think it’s worth investing in the 2024 team. Maybe that’s the case. But then we’d be on year 6 with just one playoff appearance to show for it. No one is going to be happy with that, and no amount of PR will squelch the dissatisfaction.
 

simplicio

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Part of the issue, here on SoSH, is that somewhere along the way the 2024 window became the 2025 window. And more recently I’ve seen people post that it’s actually the 2026-2028 window.

That sliding target is fueling some of the discontent. I had an exchange with a poster the other day who said it’s “clear” that the FO doesn’t think it’s worth investing in the 2024 team. Maybe that’s the case. But then we’d be on year 6 with just one playoff appearance to show for it. No one is going to be happy with that, and no amount of PR will squelch the dissatisfaction.
It does feel like the window slipped, but I'd say that's a function of the farm essentially starting from 0 at the dawn of the Bloom era. So when Yorke and Mayer (Bleis too, but he was always farther off) had their clocks set back by injury, that by necessity did shift things, because they weren't part of a constant flow of prospects, but the vanguard of the next wave.

You're presenting it here like the people that initially presented the timeline as 2024 are engaged in a bait and switch, or naively optimistic, and I don't think that's the case. When healthy, Mayer and Yorke have both been what we've wanted them to be; it's not like the prospects we've been counting on have been busting (except Downs). But their arrival has been delayed, unquestionably.
 

jbupstate

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I hate the Boston Sports Media more than the Sox PR, because it feels like the media stirs up a lot of nonsense that the local franchjses shouldn't have to be responding to.
This is my take also. No matter what they say it’s always been spun negatively if that sells papers or creates calls.
 

voidfunkt

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This is my take also. No matter what they say it’s always been spun negatively if that sells papers or creates calls.
The Boston sports media is pretty awful, but it doesn't help that a certain segment of the fanbase really eats it up. There's a lot of fan blame to go around here. Boston fan's are incredibly entitled about their teams and expect a lot for reasons I don't quite understand personally as a more casual sports viewer.
 

Seels

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it's terrible but not even in the top 10 reasons why I currently dislike the team.
 

grepal

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I don't care about the PR. The results always speak for themselves. I think that one way to look at is, "if they were coming off 2 straight WS wins, and their PR department was doing the same shitty job you think they are doing now, would you care?"
I think a lot of us have gone over the show me don't tell me side of the fence. Rumors of acquisitions if you don't read them only to find that your team once again didn't close. I am fed up with the clickbait rumors. SHOW ME DON'T TELL ME!
 

jimbeaux

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They need someone, either Breslow or Kennedy, to do a biweekly radio or TV spot.
Yes. Doesn’t matter if you care about the public relations content or not, they need to be present. I taught public relations for 30 years and the Sox need to be communicating. Bres prolly is the one that should be out there.
 

Rovin Romine

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Part of the issue, here on SoSH, is that somewhere along the way the 2024 window became the 2025 window. And more recently I’ve seen people post that it’s actually the 2026-2028 window.

That sliding target is fueling some of the discontent. I had an exchange with a poster the other day who said it’s “clear” that the FO doesn’t think it’s worth investing in the 2024 team. Maybe that’s the case. But then we’d be on year 6 with just one playoff appearance to show for it. No one is going to be happy with that, and no amount of PR will squelch the dissatisfaction.
Sigh. That would be me (and others).

Let me say it again. Windows are not "on" or "off" switches. 2026-28 will be a window wherein, if they do not trade anybody, they'll have the current young talent still under control while other talent is coming up.

It does not mean that they can't be competitive before then.

It also does not mean that they can't fuck it up and thus fail to be competitive from 26-28.
 

Auger34

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Apr 23, 2010
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They need to have one voice leading the way, and it can't be Werner. He's done a lot for this franchise, but he's just too prone to putting his foot in his mouth. The "full throttle" comment was entirely unnecessary, and totally took over the narrative, and their deeper message was either ignored, unexplored, or buried in noise.

Face the fans. Not the biggest deal in the world, but no Town Hall is a bad, bad look. I don't really care personally, it's not an event for me, but come on.

Don't be snide. That's the media's job. Last years "pessimism wine" was just another own goal. They need to learn from this stuff.

Acknowledge the fans once in a while without trying to pick their pockets. An update without a solicitation for tickets or merchandise would be nice once in a while.
Agree with all of this.

in the end, this matters because the team has sucked ass the past few years. If they start winning, people won’t care as much about the multiple instances of the FO’s unforced errors
 

Auger34

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I don't think it's representative of anything other than the posters who remain active on the main board here. And after the past several years of endless petulant whining about Mookie, the front office, and how rich John Henry is I think a lot of posters who don't agree with the endless hate have tuned out at the moment.
im sorry but I really hate this post. The framing of it, the completely insulting way you refer to any posters who might be negative, and the actual content. I legitimately have no idea that you could read the threads on this board and come away with this position. The most vocal posters are the ones that are shaming any posters who think negative thoughts about ownership and the front office.

To say that the most active posters are petulant whiners is so off of the mark I honestly can’t even believe you could truly think this. I’ve been battling the flu so maybe my tact isn’t great here but this post is ridiculous
 
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