Amazon has kicked off its arrival to the streaming party with the announcement of new $100 device called FireTV to satisfy all your TV watching needs today in a popcorn-scented New York event. Here's everything you need to know about it:
Amazon used three pillars of what competitor devices like Roku, Apple TV, and Chromecast do wrong—search, performance/slow apps, and a closed ecosystem—to illustrate what FireTV does right. Amazon's device is a box you plug into your TV that runs on an open Android ecosystem and comes with plenty of apps including Netflix, Pandora, Hulu Plus, Crackle, and more. Unfortunately, it lacks HBO Go and Vudu, which is a damn shame. Regardless, you can either buy or rent shows right on the menu. Everything about Fire TV seems to place emphasis on the word easy—easy to use, easy to find stuff to watch, and so on.