The PR battle may be lost on a lot of fans in that they already think the Patriots, and now Brady, are cheaters.
But when this goes to court, there's still a great argument (really, several) that the NFLPA will use on Brady's behalf, and I still think there's a great chance that this entire suspension gets tossed out.
If that happens, then the PR battle can continue all over again if Brady et al want it to. They can subsequently produce reams of evidence and papers ripping the entire thing to shreds. I don't know that they'll want to do that. Who knows.
If they lose in court, well, then, that's that.
It is still incredible to me that the actual science tells us all that NOTHING HAPPENED. Like, AT ALL. And that Brady is getting punished for demanding that footballs be set to 12.5 psi, and for not giving Goodell his electronic information (though apparently, according to Brady's camp, he DID), which is his right.