No joke, it's been talked about. The problem, really, is lack of objectivity, at the very least in the minds of the (theoretical) readers. The original site was greatly helped, I think, by the fact that the subject matter was fandom-agnostic. In this stupid story, everything I say is easily dismissed as the ravings of a fan. (Even Mort says in that interview that he "understands" the "fanatical" fanbase in New England. I would say he was a condescending prick if I thought for one second he was smart enough to be condescending in that manner.)
It's our own fault, really -- I feel responsible for blindly accepting the league's rulings on a number of issues I didn't care about, because they weren't about my team. BountyGate, Incognito/Martin... I did what everyone else is doing now, and kind of glanced up and assumed everyone was guilty and moved on with my life. It wasn't until Ray Rice that I tuned into, and got angry about, the fucked up league protocols and their pathetic faux-moralistic justice system. And then, the deluge.
From now on, we should all care more and pay more attention. We won't, probably, because it's hard to, and because being in Sauron's eye this long has been exhausting, but we should.