http://www.broadcastingcable.com/news/currency/media-buyers-espn-negotiating-20m-bowl-game-ad-makegoods/146777Despite the efforts of the College Football Playoff committee and some media outlets downplaying the financial hit ESPN took by being forced to televise the two national championship semi-final games on New Year’s Eve, media buyers say the network owes upwards of $20 million in ad makegoods for ratings shortfalls for the two games.
ESPN may have gotten a bit greedy when setting its ratings estimates and offering higher guarantee levels to advertisers for the two games, knowing audiences might not flock to their TV sets, despite the optimism of the CFP committee. However, advertisers are concerned about next season’s potential audience levels for the games, which will also be televised on New Year’s Eve. Even if the ratings guarantees by ESPN are set lower, advertisers would prefer the games be moved to New Year’s Day or even on consecutive primetime nights, exclusive of New Year’s Eve, when more people would likely watch.
True. Too many bowl games on one day means not enough hookers to go around for all theIt's not ESPN's fault solely. They pushed hard to get them off that evening. The bowl administrators were the ones insisting it be played on those dates to preserve certain New Years day bowls "cachet" in years they didn't have the CFBP games.
IN THE QUEUE
Here are the issues I'll be tackling in the coming weeks.
- Domino's Pizza Twitter follow-up
- Grantland's end
- Deflategate: Yes, Patriots Nation, I know you are waiting.
Thought this was a pretty good piece.Headline basically says it all, but at least they're just coming out and saying it:
Alright, I'll be millennial for a sec. That worked for me. Forbes and Valentine are probably buddies, Layman is obviously a twit, and Carter Jr. & Harris are the fellas you want to party out on the town with. I feel like I learned a lot!They are. "What's your favorite emoji?"
They need to clean house. Berman needs to go, so does Ditka. If Berman is out, Tom Jackson should follow. He really brings nothing to the table but affirmations of what Berman says and I can't stop freaking out about his jet black hair dye going on. C'mon man! Just For Men, Touch Of Grey.Keyshawn is out. Florio LINK: http://profootballtalk.nbcsports.com/2016/01/29/keyshawn-johnson-out-at-espn/?ocid=Yahoo&partner=ya5nbcs
It is. Well written, even-handed, and pretty thoughtful.
Same here. They made it a point to bring up Naughright's bona fides, and how not only could you not find a harsh word spoken about her, but also that world class athletes went out of their way to praise her on record. Also mentioned how Manning had broken the non-disclosure agreement. Golic did disclose that he got to know the Mannings while he covered college ball for 6 years, but that he'd never categorize them as friends.Adnan Virk and Mike Golic are talking about the Manning article on Mike and Mike. They are ripping Manning to shreds calling the situation reprehensible and offensive. I didn't think they'd even get into it, but they read parts of the Daily News article on the air.