I totally hear you. I think the future is a mix of streaming and good ol' fashioned broadcast channels. Put the bulk inventory (those mid-week matchups you mentioned) on streaming. There's enough avid fans of teams to build a little direct-to-consumer business catering to them. And then put some compelling regular season games, and a goodly chunk of the playoffs, on broadcast. That provides mass reach to grow and cultivate the fanbase.I think that's true for the NFL, but other sports? I have a hard time seeing Apple, Google, or Amazon seeing the cost benefit of the comparatively small number of viewers vs. the high costs. If the value of live sports is advertising $$, but then the the sports wouldn't reach as many people because they're on a streaming service, and then advertisers are paying less to reach less people... see where I'm going? It's hard to see for me where that equals these huge rights deals for Tuesday night matchups between the Grizzlies and Timberwolves. These are loss leaders for big Tech, but outside of the NFL, what sports rights deal is going to move the dial enough for a commitment like that?
On top of that, it's a bad move for the league. They should have a vested interest in reaching as many fans as possible to grow interest in the league. If they take the bag from Apple and all of a sudden most of their games can only be seen by the 15 million Apple+ subscribers rather than 70 million cable subscribers, it'll be hard for the league to build a sustainable base of fans long-term. IDK - it's a tough position for the leagues, unless they're the NFL.
Overall I agree with you. This is a huge looming challenge that not enough people are talking about. Outside of football, there are real problems.