Simmons "The Movie Star" piece was terrible.
First of all, he starts out talking about a subject he should know about, the NBA. Granted, not an element of the game, but the razz-ma-tazz opening that, as he states, every team begins a game with. He hates it (apparently), but rather than offer an explanation for the phenomenon, he simply states:
How did this become the blueprint for starting an NBA game? I have no idea.
Come on. Given that the entire piece that follows is an "analysis" of Hollywood movie making, an area in which he has 0 self-professed expertise, we're to believe that he has "no idea" how the spectacle of his dear-and-beloved NBA has evolved the way it has?
Fine. Whatever. It's a lead-in to something else. But it's a disingenuous and lazy lead-in at the very least.
The entire premise of his analogy that follows, however, is completely flawed in an obvious way. He compares professional sports teams that are required, regardless of their talent, to promote themselves, to Hollywood movies that are
creations of marketing.
Nobody is requiring Hollywood studios to make films. They make them under the calculated risk that they will appeal to people and make money. NBA franchises do not operate under that business model: given no better option, they are forced to make Mo Williams the focus of their marketing campaign because
that's all they have to work with in a given season.
Hollywood, unlike the Cleveland Cavaliers, makes gobs of liquid cash. The business model that they have is based on calculated risks that some stars do appeal (Will Smith) or might appeal (Ryan Reynolds) to a vast audience. Sometimes, the star doesn't even matter, and the effects/producer/director are the star (see, e.g. "Avatar").
Finally, movie quality is subjective. One cannot hope to base a "movie star" designation on box office performance alone. That's the most ridiculous and lazy assessment I've ever heard him make. Dustin Hoffman was a movie star in the 1970s, and his movies made dick. Jack Nicholson didn't make a ton of money until later in his career. The vast majority of "movie stars" as we now know them didn't become such until the 1980s and the re-emergence of the blockbuster. Even Robert DeNiro (of "The Godfather II", a mega hit) floundered, box-office wise, well into the 1980s. "Raging Bull", arguably his finest moment, was a box office bust.
I'm not defending Ryan Reynolds, but comparing the makeup of an NBA team to a movie without considering the Director, Producer, and Writer of the film in question is drawing the conclusion for an NBA's team success from the rebounding skills of its center.
Terribly lazy.