I live in Jax (just outside in St Augustine, technically) and it's certainly not a bustling metropolis but it's not nearly as bad you are all making it sound. Even without getting into what it is now, the new stadium is part of a much, much larger development going in over the stadium. There a lots of hotels and mixed commercial/residential going in over there. There's also quite a bit of development happening in the other bank of the St Johns as well. It's also growing rapidly. It may not be ready right now, but it very well may be by the time a SB would be back.