- Nov 29, 2001
The Athletic with a good piece about the problems with FSG's remote style of ownership:
Moore and Fenway Sports Group (FSG) benefited from the perception of a big “LFC family” but there are frustrated people within the club’s UK offices who speak of there being two Liverpool Football Clubs, one being on Merseyside and the other in Massachusetts. What happened before the ill-fated launch of the Super League encapsulated this feeling. Boston knew exactly what was happening. All but possibly one person based out of the Chapel Street office in Liverpool’s city centre did not. It is understandable why some within the club’s own organisation have described FSG in this instance particularly as kamikaze.
Also, this certainly rings a bell with Red Sox fans and the never-ending ticket price hikes we've seen over the years at Fenway:President Mike Gordon is supposed to be the conduit between Boston and Liverpool. Yet in his conversations last week with disappointed high-level, Merseyside-based officials, he was told by more than one person that FSG would never have contemplated attempting to pull off such a move if one of them lived within driving distance of Anfield.
As Moore learned in 2017, closer geographical ties increase your chances of knowing exactly what the score is.
The instigators of the Super League hired a publicity strategist only two days before the 12 clubs signed a contract that threatened to rip up football. Given how terribly executed a plan it was, it might be tempting to see the whole thing as a moment of madness. At Liverpool especially, however, it is part of a pattern.
There is madness in agreeing to a new pricing structure that places the highest ticket at £77 and results in a mass stadium walk-out even though it would have only made the club less than an extra £25,000 a year. But FSG did that in 2016.