For me, Simmons was pretty great when he was able to write about his experience as a fan. He had a muted gonzo journalism style that worked very well in pieces when he hit (Mr. Weebles, Roger Clemens is the Antichrist, etc.) and wasn't really practiced anywhere else at the time. That stuff from Simmons is ancient history. The pop culture stuff, more of a sidebar in his early work, took over and a lot of people responded. But the problem with hitching your wagon to pop culture is that you get old, and before you know it, your target audience is comprised of people who were born after Saved By the Bell was taken off the air.