Revenue Sharing: NFL wants SB half-time performers to share the pot.

PC Drunken Friar

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Spelunker said:
Well, that album *did* have the most #1 singles for a female artist ever (tied with Thriller for most overall). So... you *were* basically only hearing her for a few years.

Edit: It was Bad, not Thriller, that produced 5 number ones. My...er, mistake.
There is a real possibility that in 6, 7 years Rihanna and Katy Perry challenge the Beatles for most number one hits.
 

Spelunker

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PC Drunken Friar said:
There is a real possibility that in 6, 7 years Rihanna and Katy Perry challenge the Beatles for most number one hits.
It's amazing: she's almost halfway there.

And god, Rianna is already in 3rd place (tied) and is younger. She's Tiger Woods at the turn off the millennium.
 

dcmissle

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Spelunker said:
It's amazing: she's almost halfway there.

And god, Rianna is already in 3rd place (tied) and is younger. She's Tiger Woods at the turn off the millennium.
Uber talented smoke show who cuts across every demographic. Right now she needs no one.
 

soxfan121

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Spelunker said:
Well, that album *did* have the most #1 singles for a female artist ever (tied with Thriller for most overall). So... you *were* basically only hearing her for a few years.

Edit: It was Bad, not Thriller, that produced 5 number ones. My...er, mistake.
 
Ed Hillel is going to cut you.
 

bosox188

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( . ) ( . ) and (_!_) said:
 
I wouldnt mind a little more Katy Perry exposure.  (Though we may not be talking about the same type of exposure)
 
 
I think we need a show with her and Justin Timberlake.
 

54thMA

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Kliq said:
The idea of the SB half-time show pisses me off anyways. Why would I want to see a concert in the middle of my football game? Why couldn't I just look up concert footage on Youtube?
 
I think this speaks to just how beastly the Super Bowl has become. Yes football is the biggest sport in America, but even so, the Super Bowl is such a ridiculous event for the league. While people like us are interested in the game, we are still the minority when it comes to the average SB viewer. Most of the people watching are not exactly football fans, but people looking for entertainment. Whether it is the commercials or the half-time show, people that never tune into a regular season game come in droves to watch the SB. The overall entertainment value is what brings eyes to the screen, with football just kind of being something on the side.
 
Basically what I'm trying to say is that the half-time show and who is playing it isn't intended for the typical football fan. Is there a massive cross-over appeal between Katy Perry fans and football fans? Probably not as much as other musical acts, but that doesn't matter. Anyone who watches even a tiny bit of football is going to watch that game even if Bieber was playing the half-time show. The half-time show is a complete ploy to try and get non-football fans into watching.
 
At our Super Bowl party for the 2012 game, there was an older woman there with her daughter and all they did during the first half was talk ragtime non stop; at halftime as a bunch of us were talking about the game, the woman whirled around and said "Could you guys be quiet, we're trying to listen to Madonna."  They left at the start of the second half.
 
Those two are exactly the type you are referring to.
 
Of the three mentioned, I hope Coldplay takes the gig; 8 Brit Awards, 7 Grammys, 6 albums, 80 million albums sold, but what do I know, I'm sure everyone else wants to see Katy Perry's tits flapping around for twenty minutes................... 
 

 
 

Leather

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I didn't know Coldplay fans watched football.

Do you call into work sick after every loss to heal your bruised, delicate, soul?
 

Wings

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I'll be surprised if the NFL doesn't get their way and an artist/group/band doesn't jump on this.  Aside from artistic pride, an artist/band/group will do this once they run the numbers and see how much money they can make.  It's just math.  All it takes is one...and there has to be one group/band/artist out there that says...hmm...we stand to make X more by letting them have a percentage of the revenue due to the exposure.  
 
As long as they can quantify the numbers to show you make more money with the exposure.
 

Three10toLeft

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drleather2001 said:
I didn't know Coldplay fans watched football.

Do you call into work sick after every loss to heal your bruised, delicate, soul?
 
That's exactly the selling point for the NFL. Most football fans probably don't know/care much about Coldplay. This allows them, or another artist/band like them, a platform to pitch to a different group of people that they haven't yet been able to shakedown.
 

Jimy Hendrix

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This likely sucks for artists if you think about it a little bit.

1. Assume the artists are touring with sold out shows, or at least pretty good numbers.

2. "Exposure" here is primarily going to improve album sales, not tour attendance, simply because there's more room for album sales to go up than tour attendance. This is of course giving the NFL credit as one of the few organization whose offer of "exposure" over money might actually be worth something.

3. The artist then would be giving up a percentage of the revenue that they keep a very high percentage of (tour revenue) for an increase in the revenue that they keep a very low percentage of (recorded music sales). There are of course specific numbers that could make it work, but it sounds like a shit deal most likely.

Of course, the label would love it, because it turns revenue they don't get a cut of into revenue they get a cut of. If you think labels still have the power to force that down an artist's throat though, then I have some pets.com stock to sell you, because it's apparently 1999.
 

singaporesoxfan

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Yeah the only artists for which this deal makes economic sense would be those who aren't already selling out their tours and thus need the exposure i.e. not the Coldplays or Rihannas of the world.

The other transfer of revenue that is going on is from TV stations (who get money from commercials) to the NFL itself.

But since artists that aren't selling out their tours are likely to be less popular, the NFL would be compromising the commercial value of its Super Bowl halftime show and thereby annoying whichever network broadcasts the event, in order to make a revenue stream that might not make up for the hit to the value of future Super Bowl broadcasts.
 

Leather

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Three10toLeft said:
 
That's exactly the selling point for the NFL. Most football fans probably don't know/care much about Coldplay. This allows them, or another artist/band like them, a platform to pitch to a different group of people that they haven't yet been able to shakedown.
Coldplay has been, if not the most popular/heavily played, certainly one of the most popular rock bands of the last 12 years. They have saturated the market multiple times over to the point of being overplayed and experiencing a backlash.

Peter King, for God's sake, called Clocks "one of the best songs ever" on his NFL column back in 2005 or so.

If there are any NFL fans that were interested in Coldplay, they'd be fans already.
 

dcmissle

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( . ) ( . ) and (_!_) said:
 
I wouldnt mind a little more Katy Perry exposure.  (Though we may not be talking about the same type of exposure)
 
Reportedlly, Katy has prevailed over the 32 sociopaths and their human shield. She said last week she's "not the kind of girl" to pay to play. She will be playing, but not paying.

Jim "not-a-dime-back" Calhoun > "That a girl .."
 

mauf

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Average Reds said:
 
 
Established artists - the kind who would be a candidate to play the Super Bowl - make the vast majority of their money through touring, not through music sales.  They control everything and they call all the shots.  If the NFL came to them and asked them to pay to play at the Super Bowl, the artist would turn right around and tell their label "If you want to leverage the promotional value of the Super Bowl, we'll do the show if you pay the fee to the NFL and guarantee the band [insert figure here]."  And because the benefits are potentially significant for the label, they would probably do so.
 
 
 
Agreed. The SB halftime show is a lot more likely to drive sales of CDs/downloads than sales of concert tickets.
 
This is a spat betweeen the NFL and a couple of record companies that spilled into public view.
 

mauf

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Kliq said:
 
 
Basically what I'm trying to say is that the half-time show and who is playing it isn't intended for the typical football fan. Is there a massive cross-over appeal between Katy Perry fans and football fans?
 
Judging from the pictures upthread, I would say yes.
 
(Honestly, I couldn't name one of her songs. I don't even know if she's rock, R&B, country, or whatever. But I'd rather watch her than Coldplay.)