UPDATED: SI builds a wall ... now wall crumbles

8slim

has trust issues
SoSH Member
Nov 6, 2001
24,945
Unreal America
The Sports Illustrated brand has been deader than a doornail for a good 10 years now.

The best play at this point is to produce a line of retro t-shirts with their logo emblazoned on them. That's the only potential revenue generator.
 

Don Buddin's GS

Member
SoSH Member
cnnsi.com was a must visit in my rotation of sports sites….a long long time ago.
I was working for CNN Ad Sales in Detroit when the CNNSI cable network launched. One of my clients was Dodge and Jim Julow the Ad Manager bought one of the first sponsorships on CNNSI. He said he wanted to be like Budweiser when ESPN launched--a founding sponsor. Later CNNSI.com launched and did pretty well in the online space. Unfortunately for both of us, CNNSI never got the critical mass of cable distribution in order to become a rival to the Worldwide Leader.