Louisville dude here. There's been a group of high net worth types trying to lure an NBA team here for some time. I think the general mood is skeptical.Didn't realize how large Louisville (29th largest city in the US) was for that basketball-crazed state, not a bad idea. They already have an arena with sponsors.
This state really doesn't care about pro sports. It's a college sports place through and through. Folks watch the NFL, but disregard everything else.