Dear WBV,
Leading into this week’s renewed NIKE partnership, we wanted to provide information and a timeline of events to you all. NIKE becomes the official outfitter of the University of Michigan Athletics starting August 1, 2016.
From 10 p.m. on July 31 until 2 a.m. on August 1, South State Street will be shut down in front of the M Den for their NIKE-Jordan Welcome Rally. We are pleased to have the University of Michigan Marching Band and our Dance and Cheer teams perform along with a live DJ, food, fun and games. The M Den opens at midnight. We encourage you to join us if you are in the area!
This event will demonstrate the pride felt for our great university, and our community’s love of Michigan Athletics. We will have coverage throughout the event on
mgoblue.com and our many social media platforms.
While financial details and comments related to apparel design will be heavily consumed in the media this week, we maintain equal excitement about the long-term prospects of our partnership with the NIKE and Jordan Brand teams.
As always, we are incredibly thankful for your continued support!
Go Blue!
Warde Manuel
Donald R. Shepherd Director of Athletics