I don't think this is a realistic portrayal of current Apple-users mentality. It may have been when Macs were relative fringe products, but that's a long time ago. The majority of Apple users buy the products for the same reason anyone else buys a product - they like it better than the alternatives. It's not a "unique" thing, and hasn't been since the iPod.Silverdude2167 said:Whenever dealing with moving to/from Apple we need to think of brand loyalty. I don't think there is an electronics brand that has such loyalty/cult following. Apple been able to move from being the small counter culture guy to one of the big boys while their customers still think they are unique and different than all the "sheep" (This isn't meant as insulting to Apple fans, we are all sheep).
The market is also heavily stratified by income/price. Apple has resisted making a low-margin, low price phone, sacrificing marketshare for higher profits overall. The churn rates aren't really helpful because of the installed base disparity, but the installed base disparity is equally misleading.