I get what you're saying but at the same time, Bill Simmons is a prominent member of the media. This is ostensibly a baseball site and there is a gigantic thread dedicated to the stupid shit Pete King writes week in and week out. Nick Cafardo gets blasted (rightly, good god, he sucks), Peter Abraham, Dan Shaughnessy, practically every show on either EEI or TSH has hundreds of replies. Hell, there's a thread in P&G about the comic strip "For Better or For Worse" that is a daily chronicle of picking the strip and it's author a part for the slightest transgressions.
It's kinda what SoSH does best.
As far as being a "fucking idiot" for believing it to be true, Tom Ley, the Deadspin writer who penned the Simmons
story, said the he knows for a fact that this wasn't Simmons joshing around with Keri. I don't know how he knows, but he made it pretty clear in the comment section when someone brought up the fooling around thing. I mean, Deadspin is always on Simmons' ass for something so take it for what it's worth, but at the same time Gawker Media has been under a microscope for the last year or so, so I doubt that they'd make something up (but maybe they did, who fucking knows).
I'm not sure why Bill Simmons should be held as some sacred cow*.
* Especially for the way he left this place.