Your premise -- that Bill Simmons can get people (including me) to listen to just about anything -- is exactly right, but I was disappointed in the Re-Heat. This is one instance in which I think Simmons and Ryan needed someone with new insights to join them. They've now spent something like 4 hours talking about Heat, and they haven't really gone beneath the surface of what Heat is about. Heat, while obviously a crime drama, is a movie about work, specifically what we sacrifice for work, how work isolates us, and how it affects the people around us. This mostly plays out with the male characters at the center of the story, but even characters like Edie touch on this (she doesn't like LA because she's lonely and finds it hard to meet people, but she's "mostly there for the work"). Justine literally lives in the output of her ex-husband's job (his dead-tech post-modernistic bullshit house). That theme has aged really well in an era in which most of us carry around a means to "stay connected" to work 24/7. It's a shame they didn't explore it all.
Anyway, rant over. This is a longwinded way of saying "why didn't they ask me to take part?"
Edited to add: And who doesn't know that Haysbert's boss at the diner is Bud Cort, from Harold and Maude?!