Celtics have a "new" logo

[ifmanis5]

They're calling it a "secondary" logo. Is this an attempt to make is slightly more politically correct/less ethnic-y?
 
http://www.underconsideration.com/brandnew/archives/celtics_secondary_logo.php#.U7GF_fldVyw
 
 

 

[Lose Remerswaal]

No, it's an attempt to sell more merchandise for "compleatists" who need to own every permutation

 

[The Talented Allen Ripley]

I never knew until today that Red Auerbach's brother created the Celtics logo.

 

[The_Powa_of_Seiji_Ozawa]

so is this new logo the Ghost of the Garden?

 

[Leather]

My guess is that it's for use in contexts where a smaller logo is appropriate, because the main logo is too detailed to discern when it gets too small.   So you'll see this on sleeves, shorts, press releases, etc...

 

[Devizier]

The Celtics still employ a short guy who does stunt dunks while dressed as a leprechaun, right? I don't think they're thinking about correctness here, political or otherwise.

 

[zenter]

My guess is that it's for use in contexts where a smaller logo is appropriate, because the main logo is too detailed to discern when it gets too small.   So you'll see this on sleeves, shorts, press releases, etc...

 
Yeah. And, in line with the general evolution of design, the sporting world is going from full-color and literal to 2-3 color and representational. You might hear the word "clean" to describe it. I honestly don't like the full-color leprechaun anyway, and think this silhouette is a step in the right direction. But maybe I'm in the minority.

 

[JimBoSox9]

 
Yeah. And, in line with the general evolution of design, the sporting world is going from full-color and literal to 2-3 color and representational. You might hear the word "clean" to describe it. I honestly don't like the full-color leprechaun anyway, and think this silhouette is a step in the right direction. But maybe I'm in the minority.

I like it better too, but they need some way to preserve the clover shape in it.

 

[stp]

Why couldn't they have gone with a shamrock or something?

 

[swingin val]

Why couldn't they have gone with a shamrock or something?

Because if they did that someone just like you would be in here asking why couldn't they have kept some iteration of the leprechaun

 

[The Talented Allen Ripley]

Yeah, I think these are fine as secondary logos that keep things simple:
 

 

 

[ifmanis5]

When I was a kid I thought the Celtics logo leprechaun was based on The Penguin.
 

 

[wutang112878]

Our uniforms / logo / color scheme have stood the test of time and are still one of the best in the league, there is no reason to do anything to them and there isnt possibly enough additional revenue to be had with this to justify it.  This is like 'tweaking' the CocaCola recipe, oh wait they tried that and it failed miserably after 79 days.  And yes I am way overly protective of all things Celtics

 

[SemperFidelisSox]

Forget the secondary logo, they need to remove the colors from the primary one and go back to just green and white. It makes the court look so much better too.

 

[stp]

The logos posted here are so  much better than what they chose.  It looks like it was cut out with a cookie cutter.

 

[vadertime]

I was expecting some PC bull with the pipe removed because they "don't want to encourage kids to smoke".  So I was pleasantly surprised to find out it wasn't the case.

 

[Awesome Fossum]

The logos posted here are so  much better than what they chose.  It looks like it was cut out with a cookie cutter.

 
The shamrocks Allented posted are still active secondary marks.

 

[John Marzano Olympic Hero]

I never knew until today that Red Auerbach's brother created the Celtics logo.

 
 
He also created this one for the Senators
 

 
I think this logo is really bad ass.

 

[Beomoose]

 
 
He also created this one for the Senators
 

 
I think this logo is really bad ass.

I like the direction he was going but from the cigar up that character's head is a mess.

 

[Sprowl]

They're calling it a "secondary" logo. Is this an attempt to make is slightly more politically correct/less ethnic-y?
 
http://www.underconsideration.com/brandnew/archives/celtics_secondary_logo.php#.U7GF_fldVyw

 
Doesn't the new one make the leprechaun look whiter than ever? Melanoma'll be the death of this franchise.
 

Yeah, I think these are fine as secondary logos that keep things simple:

 
This one's my personal fave. Botanical emblems rule!