I completely forgot this thread from 2015 (started by @soxhop411 of course)All that said, this was Balmer's baby since the day he bought the team basically, so there's definitely an element of make Steve happy going on.
https://sonsofsamhorn.net/index.php?threads/clippers-to-possibly-switch-broadcasts-from-tv-to-internet-only.10858/
I didn't give Ballmer enough credit. He knew direct-to-consumer was happening well before most other owners did. However, it did end up taking him seven years to make it a reality.