I know the Cubs can be good. The assumption that I put so little thought behind my posts annoys me. I realize it is silly season and the main board has been a miasma of suck and people popping off half cocked, but rest assured I did not just look at the Cubs 73 wins and say "oh they suck." I already identified their upside potential, but it comes with downside risk. I realize there is the patently Rudy "Red Sox players always fail, other team's players always succeed" bias, but Bryant isn't any more of a sure bet than Bogaerts. Soler has had both of his US seasons cut short by injury. etc. They also seem to have less elasticity of demand for their product than the Red Sox. (Personally, while I don't care about the other people's money aspect of this off-season, I am not convinced blowing their load is a great move for the Red Sox either, but they are in a little bit more of a bind because their current business model demands that they be good year after year - as well they have to worry about aging whereas the Cubs don't this year or next).
For the Cubs to sign big contracts this year isn't going to cripple them or anything, I just think they are a year or two early from really knowing their needs. I realize the counterargument is that top of the line starting pitching is rare enough that you always need it, but at the end of the day, I expect Jon Lester (or Max Scherzer) to be getting worse just as the rest of the team is peaking. And, again, this is all fine if Ricketts doesn't care about his bottom line. I'm just (still) surprised that they would really be going for it this year.