Let's talk about rebuilding for a minute. We've had this conversation before, but it's time to revisit it, I think. How long should we expect a team to rebuild into a team that can legitimately push for at least the conference championship game? Let's look at the teams that are in that mix right now: Buffalo, Miami, Baltimore, Kansas City, Philadelphia, Dallas, Detroit (!!!), San Francisco. That's the list, I think. There are other pretty decent teams in the league, but these are the best teams, the teams with legit championship game hopes.
Buffalo
They went 11-5 in 1999, losing in the WC game. They then went 17 years without making the playoffs, and in no season did they have more than 9 wins. They had 6 or fewer wins in 8 of those 17 seasons. Then in 2017 they went 9-7 and made the playoffs and everything was looking up, until the next year they promptly went 6-10 with a rookie Josh Allen at QB. But from there, they began to climb: 10-6, 13-3, 11-6, 13-3, each time making the playoffs, and making the AFCCG once. During the stretch from 2000-2018, they made the playoffs once and had 9 head coaches and 11 QBs that ended up leading the team in passing. They finally got good once they hit on a stud QB and let him develop, and then they became a juggernaut when they added a stud WR to go with the stud QB. But that was a 19 year rebuild, cycling through a bunch of coaches and QB until they finally found the right one.
Miami
The Dolphins made the playoffs five years in a row from 1997-2001. Then they went six straight years missing the playoffs, including a forgettable 1-15 season in 2007. Amazingly, the next year they went 11-5 and made the playoffs with Chad Pennington as the QB. But that was a small oasis in the middle of a desert, as they proceeded to go 7 more years with zero playoff appearances before once again making the playoffs in 2016 after a 10-6 season under Adam Gase and Ryan Tannehill. Following that season, they went from 6-10, 7-9, and 5-11 before a nice 10-6 season in 2020 that still fell short of the playoffs. Tua was a rookie that year but Fitzpatrick led the team in passing. Then with Tua at the helm, they've put together back to back 9-8 seasons, improving each time though. 2022's 9-8 was different than 2021's 9-8, as they had added Tyreek Hill and Jaylen Waddle, but Tua suffered concussions. When he was in, they were dynamic, and continue to be so today. So I'd put their renaissance's start at 2022. But from 2002-2021, over those 20 years, they made the playoffs twice, and had losing records in 11 of those 20 years.
Baltimore
This is an interesting case, because they've basically been a good team for a long time. They've been consistently good from 2000-2023, but scattered throughout they've had a bunch of down seasons: 2002 (7-9), 2005 (6-10), 2015 (5-11), 2021 (8-9). And from 2015-2017 they went 5-11, 8-8, and 9-7, missing the playoffs in all three seasons. We might look at that from OUR point of view and say, that's not too bad for "down" years, but, uh, that's basically exactly what the Pats have been going through these last few seasons (7-9, 10-7, 8-9 from 2020-2022). They've been pretty solid, mainly because (a) they've had excellent GM work by Ozzie Newsome and Eric DeCosta, and having two fine head coaches in Brian Billick and John Harbaugh. We don't like the Ravens, but they're well run, and they've had CONSISTENT quality leadership in their organization. That matters. But they have rebounded after those three down years by drafting Lamar Jackson in 2018. He's obviously been tremendous, but the thing is, they completely changed their offense to fit Jackson's strengths. They didn't just expect Jackson to do what Flacco (his predecessor) did. They revamped how they ran the ball, they committed to a completely new style of play. And it's worked for them. Now, to be fair, we've been talking about teams with legit AFCCG or NFCCG hopes/expectations, and under Lamar they haven't even gotten there once. If this was New England, we might be getting super duper frustrated with a team that sure makes the playoffs, but can't even get to the conference championship game, never mind win a Super Bowl. Still, I think we'd all trade New England's 2020-2023 for Baltimore's 2020-2023, yes?
Kansas City
In 2005-2006, KC went 10-6 and 9-7, making the playoffs in 2006, under new HC Herm Edwards. Things were looking up. Then came a disastrous 2007 and 2008, when they went 4-12 and 2-14. Edwards was let go and Todd Haley was brought in, and they promptly went 4-12 again in 2009, but made the playoffs in 2010 with a 10-6 record. Things were looking up, right? Not so fast. 2011 (7-9) led to an even worse 2012 (2-14) under Haley and Romeo Crennel. They once again changed coaches and brought in Andy Reid, who's proven to be a godsend for them. Alex Smith was brought in and together, Reid and Smith were successful from 2013-2017, going 11-5, 9-7, 11-5, 12-4, and 10-6, consistently making the playoffs. HOWEVER, they hadn't made an AFCCG, and even though they had been successful, they realized they needed improvement at the QB position, so in 2017 they traded up to draft Patrick Mahomes. He sat his first year (2017) but then they dealt Smith (who had done very well for them) and started Mahomes, and he promptly became an elite QB. Obviously they've been the best team in the league since 2018, with no signs of letting up. Reid and Mahomes have been incredible together. But their rebuilding process came after years in the wilderness, after finding an elite HC, and after making a BOLD move to acquire a stud QB *while they already had a solid NFL QB who had had legit success*. That was a massive risk they took and it paid off.
Philadelphia
They were very successful under Andy Reid for a long time, a stretch which included four straight trips to the NFCCG (2001-2004) before the Patriots broke them. That led to a 6-10 campaign in 2005 but they'd bounce back and be successful through 2010. Then from 2011-2016 it was a struggle for Philly, with three losing seasons and only one playoff appearance. Then came their crazy 2017 season (yuck) that led to a SB title, but that was immediately followed by four so-so seasons where they went to the playoffs 3 times (yay!) but never won more than 9 games in a season over that stretch, and in 2020 they went 4-11-1. But by then they had drafted Hurts, and he has led them to two straight playoff appearances, including a SB appearance last year following a 14-3 season. Key for them was Hurts' emergence and the arrival of Smith and Brown at WR. Plus having the best OL in the NFL. In any case, following Reid, it's been a ton of ups and downs and mediocrity but now they seem like they'll be good for a while.
Dallas
They went 11-5 in 2009, but then spent four years being totally meh: 6-10, 8-8, 8-8, and 8-8 from 2010-2013. A great 12-4 season in 2014 was followed immediately by a 4-12 season in 2015. But then came Dak Prescott, who led them to a 13-3 year in 2016. The last two years they've won 12 games each, but (a) that followed two seasons where they went 8-8 and 6-10, and (b) they've yet to make an NFCCG since 1995 (!). So again, while we'd love to have had Dallas' last two seasons, the fact is, even THEY haven't even made a conference championship game since Prescott became their star QB (and long before that even). Of course it's a huge step up from where NE is now, but would we be "satisfied" with being a playoff team year-in and year-out (with some bad seasons mixed in) yet not even making it to an AFCCG, never mind a Super Bowl, never mind WINNING a Super Bowl? And also...they've had elite weapons and now they've got an all-world defense as well helping Prescott out.
Detroit
All I'm going to say about Detroit is that they were the worst organization in pro sports (or among them) for a very, very, very long time. They were pretty good last year (9-8 and came on strong at the end) and look to be one of the better teams in the NFC this year. But in the four years prior to last year they went 6-10, 3-12-1, 5-11, and 3-13-1. That's 18 wins over a 4-year stretch. In order for them to get good, they've had to be REALLY FRIGGING BAD first. And they have a QB in Goff that we'd all probably NOT want as the QB for the Patriots, but now he's got some nice pieces to work with, and they seem to be moving in the right direction.
San Francisco
They're a very well run organization. From 2011-2013 they were among the best teams in the league, winning 13, 11, and 12 games and making it to three straight NFCCGs, and one Super Bowl. And they're terrific now. But from 2014-2018, they won 8, 5, 2, 6, and 4 games, which comes to 25 wins over a 5 year period (5 wins per year on average). That's terrible. So in order to get to where they are now, they've had to go through a godawful five year stretch. Not a mediocre five year stretch. A terrible, awful five year stretch. But they've used that to draft well (except the Lance pick) and they've gotten a little lucky, but they've also made some bold moves that have paid off.
So of these 8 teams, which model would we prefer the Patriots adopt? It seems like KC is ideal - being pretty solid for a long time and then adding a HOF level QB to an already good team which now makes them elite. But in order to get there, you have to get good first. Buffalo and Miami were in a wasteland, as was Detroit. Dallas has had some success but have never gotten even to the NFCCG. SF is terrific but they had a horrific five year stretch in order to get there. Is that what we want? Philly has done well but even they had a pretty rough five year stretch. Baltimore has been solid but has also had tons of bumps along the way.
The point is, rebuilding is VERY hard. Getting to a level where you can be a legit contender for your conference championship is REALLY hard, and it's difficult to get there without having some massive down years first. Those down years lead to high draft picks which normally (but not always) turn out better than mid-range or low draft picks like the Patriots always seem to have. So if we want to be great, it would seem like having some awful seasons is a key, but do we really want THAT? I don't know. I'm sure BB doesn't want that. He's trying to rebuild while also remaining highly competitive at the same time. Not easy to do, as these other teams have found out.