If you can't run, bike, or climb a mountain for the cure -- all of which endeavors are routine beneficiaries of corporate sponsorship -- you can always purchase one of the many products with a breast cancer theme. There are 2.2 million American women in various stages of their breast-cancer careers, who, along with anxious relatives, make up a significant market for all things breast-cancer-related. Bears, for example: I have identified four distinct lines, or species, of these creatures, including "Carol," the Remembrance Bear; "Hope," the Breast Cancer Research Bear, which wears a pink turban as if to conceal chemotherapy-induced baldness; the "Susan Bear," named for Nancy Brinker's deceased sister, Susan; and the new Nick & Nora Wish Upon a Star Bear, available, along with the Susan Bear, at the Komen Foundation website's "marketplace."
And bears are only the tip, so to speak, of the cornucopia of pink-ribbon-themed breast-cancer products. You can dress in pink-beribboned sweatshirts, denim shirts, pajamas, lingerie, aprons,
loungewear, shoelaces, and socks; accessorize with pink rhinestone brooches, angel pins, scarves, caps, earrings, and bracelets; brighten up your home with breast-cancer candles, stained-glass pink-ribbon candleholders, coffee mugs, pendants, wind chimes, and night-lights; pay your bills with special BreastChecks or a separate line of Checks for the Cure. "Awareness" beats secrecy and stigma of course, but I can't help noticing that the existential space in which a friend has earnestly advised me to "confront [my] mortality" bears a striking resemblance to the mall.