Brewers announce new fan experience honoring Bud Selig

soxhop411

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Dec 4, 2009
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Today we announced the construction of a new fan experience at Miller Park, a state-of-the-art attraction to honor retiring Commissioner of Baseball and former Brewers Owner Allan H. (Bud) Selig.
Known as the “Selig Experience,” the exhibit will be located on Miller Park’s Loge Level in the left field corner. A highlight of the attraction will be a multimedia presentation that tells the story of Selig’s role in saving Major League Baseball in Milwaukee, his successful efforts to bring the Brewers to the city, and his tireless efforts to promote and grow the game in his hometown.
Miller Park already is known as a premiere destination for baseball fans, and the Selig Experience will take that to the next level. It will serve as a year-round attraction, adding another extraordinary enhancement to the overall fan experience.  
 
"Commissioner Selig is the one person who ensured that the city of Milwaukee would continue as a Major League city, even when virtually all others had lost hope," said Brewers Chief Operating Officer Rick Schlesinger. "We want to mark his legacy with much more than a museum, and we believe the Selig Experience will tell his story in one of the most unique fan attractions in all of sports."
The exhibition space totals approximately 1,400 square feet, and will include authentic artifacts from Selig’s tenure as the Brewers owner. It will celebrate the fans’ love of the game, as told through the story of the Brewers founder.
The main multimedia show builds to a surprising 3D encounter with the Commissioner himself inside an authentic reproduction of Selig’s County Stadium office, using a technology found in only a handful of exhibits around the world. After the show, Milwaukee fans will be delighted to take a sneak peek into Selig’s office for themselves.
The design and production of the Selig Experience is being led by BRC Imagination Arts, an experience design firm that turns brands into destinations. For more than three decades, its masterful storytellers have been chosen by iconic brands and cultural attractions all over the world to inspire and engage their audiences.
“This exhibit is as much a celebration of the passionate Milwaukee Brewers fans as it is an homage to Commissioner Selig,” said Brad Shelton, Creative Director at BRC Imagination Arts. “We’re telling an emotional story of how the Brewers’ first fan brought professional baseball back to his friends and neighbors. Whether they take a quick tour between innings or spend more time examining every detail, this is an immersive experience that no Brewers fan will forget.”
http://m.brewers.mlb.com/news/article/104138798/brewers-unveil-plans-for-bud-selig-experience
 
 

 
 

E5 Yaz

polka king
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Do you get a tomato when you enter, or do you have to bring your own?
 

Kliq

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Mar 31, 2013
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Do the fans have to sit in a catonic state during the most important games?
 

JohntheBaptist

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"If you folks will just file to your right here we can see our state-of-the-art exhibit for the famed 2002 All Star Game, which ended in a very thrilling tie! See Commissioner Bud in historic photographs, standing in conference with the game's managers looking confused with his hands in the air. For a more in-depth look at how it must have felt to experience this game, just step through that door there and be magically whisked away to your childhood family room, where a 3D model of your sister awaits a kiss on the lips!"
 

Hee Sox Choi

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Mar 27, 2006
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Did INGSOC design the "experience" to tell us how great ($$$) Bud Selig has been for the game?
 

Philip Jeff Frye

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Oct 23, 2001
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JohntheBaptist said:
"If you folks will just file to your right here we can see our state-of-the-art exhibit for the famed 2002 All Star Game, which ended in a very thrilling tie! See Commissioner Bud in historic photographs, standing in conference with the game's managers looking confused with his hands in the air. For a more in-depth look at how it must have felt to experience this game, just step through that door there and be magically whisked away to your childhood family room, where a 3D model of your sister awaits a kiss on the lips!"
As one of the approximately 30,000 people who participated in this, let me suggest that the Experience include throwing your 2002 All Star Game Souvenir Seat Cushion on the field to protest the ridiculous decision to call the game.
 

JohntheBaptist

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Jul 13, 2005
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Yoknapatawpha County
Philip Jeff Frye said:
As one of the approximately 30,000 people who participated in this, let me suggest that the Experience include throwing your 2002 All Star Game Souvenir Seat Cushion on the field to protest the ridiculous decision to call the game.
 
This is a fantastic suggestion to improve our exhibit. Kudos.