It's hard to figure out exactly what Baird does.
But when he was promoted in 2011, the team announced that "Baird, formerly the Royals GM, is involved in most player personnel decisions already. He was the one in charge of the Sox’ efforts to scout Carl Crawford, and his imprint has also been felt on anything from the Sox’ efforts to more aggressively scout and sign players from the independent leagues (such as Daniel Nava) to the teams’ discussions of players going in both directions in potential trade discussions."
More recently,
Baird was also the point man in evaluating Rusney Castillo.
"He has remained a key voice in the Sox front office and played a prominent role in the acquisition of Tampa Bay outfielder
Carl Crawford, a signing that Cherington said he also championed while serving under Epstein."
Baird's been promoted twice since 2011, so he is obviously a voice that is being listened to. He has been an assistant GM here since 2008. In 2011 he was promoted to VP/Player Personnel and Professional Scouting for the Red Sox. Then in 2013, his title was changed to VP/Player Personnel.
His track record as GM was unimpressive. The team's major league player evaluation has been terrible for at least a year and a half. Baird is a "key voice" by all accounts, who is focused on major league players, not the minors.