According to people with an understanding of the arrangement between Epstein and the Red Sox, he was brought back into the fold, at least in part, due to Red Sox ownership privately acknowledging that they have, at times, not given the club the attention it has deserved in recent years as the FSG portfolio has rapidly grown.
Epstein, despite taking on a part-time, behind-the-scenes advisory role that includes involvement in all of FSG’s properties, will be in part tasked with re-instituting processes and lines of communication that made the Red Sox so successful during his tenure as general manager from 2003 to 2011. Despite
team president Sam Kennedy and others repeatedly reaffirming the ownership group’s commitment to the Red Sox publicly, within the organization, there has been an internal realization that the club needs to be more of a priority for FSG — and that winning fans back is paramount after three last-place finishes in four years and a disappointing offseason that has included inconsistent rhetoric from team brass.
Epstein’s role with FSG will allow him to be involved in all of the group’s properties and allow him to work for a multi-sport conglomerate for the first time in his career. He will be an advisor for not just the Red Sox, but also for Liverpool FC, the Pittsburgh Penguins, RFK Racing,
Boston Common Golf and the group’s other endeavors. The press release announcing Epstein’s role noted that “the company’s sporting operations across the portfolio and consult on strategic growth and investment initiatives.”