Think about the biggest media personalities out there ... Oprah, Matt Lauer, as much as I detest the man, Rush Limbaugh, etc. Now think of the biggest personalities in sports ... Jordan, Lebron, Jeter (just threw up in my mouth) and now to football media ... Howie Long, Collinsworth, Al Michaels, Chris Berman. Now, if I'm comparing the potential power of Brady's brand, without the farce of this situation -- or even with it if you want to entertain the possibility that Brady was involved with this but think about precedent of penalties for similar infractions by others (heated balls, stick 'em on balls, etc.) -- let me present a mathematical equation: Brady's Brand Value without DF-gate minus Brady's Brand Value WITH DF-gate = X. By no means am I an expert, but I don't think it's a stretch at all to place Brady with 4 Super Bowl victories and 3 Super Bowl MVPs, and generally acknowledged as GOAT in the most popular sport in America potentially parlaying his brand into something akin to Jordan. That seems like a huge stretch in large part BECAUSE of DF-gate (and maybe even without, but roll with me for a sec). I don't think it's crazy to think that the closest comparable brand to "Brady" would be "Jordan" and from there I move on to "Oprah" and "Limbaugh" as potential metrics in a lawsuit.
As I understand the law, libel and slander require the plaintiff to prove intent by the would-be defendant. Now, does anyone think that the NFL acted with intent to defame Tom Brady in this whole exercise? I would argue that a case could be made that the NFL's investigation, sequence of leaks, and the Wells Report and its conclusions and the NFL's subsequent punishment were ENTIRELY about defaming Tom Brady. Now, let's go back to the value of the Jordan brand over the course of, I don't know, 50 years? I don't know what number is to the left of the comma is, but there are nine zeroes to the right of it. Now, go back to the equation: Brady's Brand without DF-gate minus Brady's Brand without DF-gate = X. How much is X? How much were Brady's LIFETIME earnings impacted by this ridiculous situation?